Company Conundrum #8 & Andys Antidote
Pricing Your Services For Profit

By Andrew J. Birol, President, Birol Growth Consulting, Inc.

Your competitors are undercutting your selling price and you cannot decrease it any further and remain profitable.

Andy’s Antidote
Move past selling products and start selling services. You have positioned your company as a product dealer instead of a solutions provider. Sell services and solutions that your customers want and need instead.

Do you have enough confidence in the services you offer to your customer to ask for a higher price than your competitors do? Too often, business owners link their prices to their costs. What something costs a small business is rarely related to what the market will pay.

Price products and services by their value to your customer. Restaurants do not price their meals by adding up the cost of food and service. Instead, they create an experience customers will pay more for. The better the experience, the more costly the restaurant. Therefore, price your service or product by what value your customer derives from their consumption.

Do you need help from a business growth expert on specific issues related to:
  • Defining and focusing on your best and highest use by understanding what your company likes and is good at doing.
  • Increasing your confidence in the value you provide to your customers.
  • Understanding your marketplace, customers, prospects and competitors.
Do you need help from a business growth expert on specific issues related to:
  • Identifying and pursuing business growth opportunities during a recession.
  • Increasing your confidence in the value you provide to your customers.
  • Understanding your marketplace, customers, prospects and competitors, especially during a recession and how to craft the right message to sell to them.

If you answered yes to any of the above statements, it’s time to seek an expert’s advice about your company.

Birol’s Growth Consulting offers a range of services to help you grow your business during a recession. Andy Birol is always 100% focused on helping entrepreneurs like you find and sharpen their value message. Andy believes that increasing your adevertising with the right value message will increase your bottom line. Knowing what makes you unique and then finding your niche in the marketplace creates the path to success.

Andy’s personalized consulting is perfect for you if:

  • You need an expert’s advice for you company and you need it now.
  • You are unwilling to continue at your current pace and feel as if you need assistance identifying how to de-commoditize your offer.

You are looking for the quickest way to align your services with your passion, increase your confidence and return to your comfort zone knowing that you, your employees and customers value your Best and Highest Use. Andy’s personalized consulting is not the right fit for you if:

  • You are looking for a variety of options and are willing to take a “wait and see approach” to your company’s success. There is plenty of free information on this site…sign up for Andys free online newsletter, Get There or check out the articles section of the website.

 

Articles by Birol Growth Consulting are © copyrighted and all rights are reserved. However, articles may be reprinted with prior written consent if attribution is included as follows:

© Copyrighted by Andrew J. Birol, President of Birol Growth Consulting, who helps owners grow their businesses by growing their Best and Highest Use ®. Andy can be reached at (412) 973-2080, by email at abirol@andybirol.com, or on the web at www.andybirol.com.


Leadership Pittsburgh Pittsburgh Technology Council

Institute for Entrepeneurial Excellence

SMC Business Councils

Facebook LinkedIn Twitter Blog Blog

COSE Ten under 10 award Team NEO Success Award Top 10 Award Weatherhead 100 Award

 

Birol Growth Consulting, LLC
 941 Penn Ave, Suite 201, Pittsburgh, PA 15222
cell: 412-973-2080  fax: 866-349-9280
andy@birolgrowthconsulting.com
Copyright © 1997-2014 Birol Growth Consulting, LLC.
All rights reserved.
Website maintained by FADCS