Inertia, Inc.

By Andrew J. Birol, President, Birol Growth Consulting, Inc.

Recently I was speaking with a business owner interested in hiring me to help him grow his business.

Unexpectedly he dared me, "If you are so confident that you can help me, please name your competition."

"When it comes right down to it," I said, "my toughest competitor is inertia."

He responded, "Oh, I have never heard of that firm. Are they based in Cleveland?"

Deadpan I told him, "Actually, they have offices all over Northeast Ohio."

While this exchange is funny, our current malaise creates opportunity for the contrarians among us. If you have conviction, there is no better time to act. By making aggressive moves now, you:

  • Are competing with fewer people, as many have quit trying.
  • Can choose from a multitude of sellers, the best of whom are eager to deliver excellent value.
  • Can focus on serving the more committed customers who will put your services and products to best use.

So, if you are assertively doing business in this marketplace, identify and do business with those companies that are equally bold. Bargains, value, and timing have never been better if you know where you are going and what you plan to do.

Articles by Birol Growth Consulting are © copyrighted and all rights are reserved. However, articles may be reprinted with prior written consent if attribution is included as follows:

© Copyrighted by Andrew J. Birol, President of Birol Growth Consulting, who helps owners grow their businesses by growing their Best and Highest Use ®. Andy can be reached at (412) 973-2080, by email at, or on the web at

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